Blu Bay Hotel Sozopol – upselling through exceptional service

A Guest Experience Journey is a collection of touch-points – from the moment they first meet your team until the departure. It is crucial for every hotelier to be able to offer unforgettable guest satisfaction.

The Blue Bay Hotel in the ancient Sozopol, gracefully perched on the marina itself, is known for its best-in-class service. 

Always looking for innovative ways to offer personalized experience and at the same time to make it everything easier for the guests, Blue Bay Hotel discovered TouchMenu’s intelligent solutions.

“We looked for a solution to offer better service to our Rooftop Infinity Pool. In the beginning, we started with just the ability for guests to order food and drinks, but we quickly discovered the need to have more functionalities. Our guests have the opportunity to reserve sunbeds on the most popular beaches in the area, book a taxi for a specific time. Through the Virtual Concierge, we provide not only information about the services that the hotel directly offers, but also partner services, so that every guest can find what they need in one place.”

A few months after the implementation of Virtual Concierge in the 5* Blue Bay Hotel, the powerful suite is also available to the guests in other hotels, part of the company. 

A luxurious, seaside all-inclusive getaway, located in the heart of the Black Sea most desired summer resort and a modern 4-star hotel, part of the international Best Western Hotels and Resorts chain, both owned and managed by the same company are empowered through the All-in-One intelligent system of TouchMenu.

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