Sustainable Tourism: A New Tree for Every Housekeeping Opt-Out

A revolutionary step toward greener and more sustainable hospitality has been introduced through a partnership between TouchMenu and the U.S.-based Ecodrive. This collaboration combines modern technology with a commitment to environmental care.

The hospitality industry is evolving to address growing environmental challenges, and the partnership between TouchMenu and Ecodrive is at the forefront of this transformation. Through the Sustainable Stays Program, hotels empower guests to make environmentally conscious choices while offering convenience and optimizing costs.

What’s the Concept?

By opting out of daily housekeeping through TouchMenu’s Virtual Concierge, guests contribute to environmental preservation. Each housekeeping opt-out is converted into tangible action, such as planting trees through Ecodrive’s initiatives. Guests can also track their specific impact, such as the tree planted on their behalf.

The Numbers Speak for Themselves:

Imagine a hotel with 100 rooms and an average occupancy rate of 70%. If the percentage of guests opting out of daily housekeeping increases from 10% to 20%, the hotel could save up to €1,250 per month after covering the costs of planting new trees.

This initiative not only delivers economic benefits but also has a significant ecological impact. Over the course of a year, these housekeeping opt-outs could result in more than 10,000 trees planted through Ecodrive and a substantial reduction in the consumption of resources such as water, energy, and cleaning chemicals.

A Win-Win Solution:

The program combines hotels’ environmental responsibility with a practical and convenient way for guests to contribute to nature conservation. The result is a mutual benefit: hotels optimize their costs and reduce their ecological footprint, while guests become active participants in the global mission to protect the planet.

About TouchMenu:

TouchMenu’s Virtual Concierge enhances the guest experience by offering a full suite of hotel services accessible through a single QR code. Whether it’s ordering room service, booking a massage, reserving a dinner table, or participating in the Sustainable Stays Program, guests enjoy unmatched convenience.

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