The QR codes revolution spreads to Romania
TouchMenu takes into account the challenges of the hospitality industry and turns them into opportunities and strengths for its clients.
Growing printing costs for hotel room folders or menus, the pressure to increase guest satisfaction and the impact of understaffing on the hotel’s business operations are challenges faced by hospitality professionals in Romania as well as all over the world.
With its user-friendly and innovative QR code solution, TouchMenu recently entered the Romanian market, aiming to support the hospitality professionals and owners to overcome their issues and to prove its benefits.
TouchMenu entered the new market with a four-star hotel in Bucharest and a premium SPA resort in Lacu Sarat, located near the city of Braila, in the southeast of Romania.
Alma Health & SPA Retreat – Closer to the Guests
Alma Health & Spa Retreat Lacu Sărat in Brаila is the first resort in Romania that adopted the TouchMenu solution.
The modern 4* SPA & wellness resort is located on the shores of a natural saltwater and healing mud lake, in Lacu Sarat Resort, next to Braila city, in the South-Eastern part of Romania.
The premium resort is featuring:
- 185 rooms and suites;
- a large conference center accommodating up to 1000 delegates
- a top notch balneary and spa center
- restaurants
- a health & fun area with Aquapark
- exterior saltwater and freshwater pools
- sandy beach and bars.
The property is spread over almost three hectares with facilities located at a distance from each other. TouchMenu has brought all these facilities closer to the guests. By placing displays with QR codes in all public spaces and hotel rooms. The solution was implemented with guest directory function, reservations and a-la-carte orders in the Allegria Restaurant, appointments at the Alma Health Center & Alma Wellness Center. A digital guest satisfaction survey is available throughout the entire guest journey.
„We aimed to create as many touch points as possible to support our strategy to increase the revenues from the in-house guests and facilitate their journey throughout the resort, shortening the way from discovering our facilities to use them as clients. This goal would have been more difficult to be reached without a digital solution and far more expensive with an app to be created. TouchMenu is affordable, easy to use and to manage. Moreover, we are an eco-friendly property and TouchMenu is helping us in staying sustainable.” – says Dana Chiriac, Marketing & Communication Director at Alma Health & Spa Retreat.
„TouchMenu implementation team was present in the location, helping the hotel team from A to Z with the training, being proactive in suggesting and adding new features to the hotel personalized QR codes, so that the staff adoption to be smooth and the team to be able to strongly recommend the usage of the QR codes to the guests.”
PeakTure Hotel Bucharest – Transforming Service & Guest Experience
PeakTure Hotel is a newly re-branded hotel in the heart of Bucharest, just a few minutes walking distance from the Old City Center. The charming boutique hotel features 67 rooms and suites, conference center and a mini-spa area.
TouchMenu placed its QR codes in the hotel rooms, at the reception, in the lobby, as well as on the tables in the breakfast area. From any hotel room, guests can order from a digital room service menu, report issues or send an inquiry directly to the reception with just a few taps on their device. Direct ordering from the lobby bar via QR code saves service time for operational staff. Other three restaurants in Bucharest owned by the same company have also been integrated into the TouchMenu platform of the hotel, with the possibility of booking tables at any of them.
„At the PeakTure Hotel in Bucharest most guests come for business purposes. For them quick and accurate service is a priority over personal touch with the hotel team. This is why we consider TouchMenu the perfect solution to please our guests offering what they need in the most efficient way.” – says Gioconda Velica, General Manager at PeakTure Hotel.
The hospitality industry in Romania is experiencing rapid growth and TouchMenu is entering it as a natural solution for digital transformation. It aims to assist hoteliers in their pursuit of increased revenue, streamlined operations, and mitigating the negative impact of staffing shortages. Moreover, the solution enables managing hotels to be more environmentally friendly.