Swiss Standards, Virtual Concierge, and Sustainable Luxury: How Mövenpick Resort and Spa Fruske Terme is Setting New Standards in Serbian Hospitality
In an era where the demands of travelers are rapidly evolving, modern hotels must continuously innovate to stay ahead. Recent hospitality trends reveal that personalization and sustainability are at the forefront of what today’s guests value most. Mövenpick Resort and Spa Fruske Terme, Serbia’s first Mövenpick hotel, stands as a shining example of how a luxury hotel can meet these demands while offering a unique blend of Swiss precision and Serbian warmth.
The Mövenpick Fruske Terme Experience
Nestled in the picturesque setting of Fruška Gora mountain, Mövenpick Resort and Spa Fruske Terme is more than just a place to stay—it’s a destination in itself. Boasting 201 luxurious rooms and suites, the resort offers a perfect escape for those seeking both comfort and rejuvenation. Whether you’re visiting for leisure or business, the hotel caters to all your needs with Serbia’s largest conference center, featuring 11 halls, and the country’s most expansive Wellness & Spa center, with 11 indoor and outdoor pools filled with therapeutic thermal mineral water.
Adapting to Dynamic Communication Needs
As the hospitality industry rapidly evolves, so do the expectations of guests who seek seamless and dynamic communication. Mövenpick Fruske Terme has recognized that today’s guests demand more than just luxury—they want information, presentations, reels, videos, photos, offers, and reviews available at their fingertips. Dejan Pejcinovic, General Manager of Mövenpick Fruske Terme, emphasizes, “Everything is so dynamic that everybody is looking for the best possible service or way of communication.”
To meet these expectations, the resort has introduced the Virtual Concierge service, powered by TouchMenu. This innovative platform provides guests with instant access to a wide array of services and information with just a click—whether it’s in-room dining, spa offers, restaurant reservations, or essential details about the resort and its surroundings.
Mr. Pejcinovic highlights the benefits of this innovation: “With Virtual Concierge, we have created an additional channel for direct sales and guest communication, tailored to the needs of the modern traveler. A simple QR code scan opens up a wide array of services, enhancing our potential for upselling and cross-selling.”
A Focus on Sustainability
Sustainability is a key priority at Mövenpick Fruske Terme. By going fully digital with the Virtual Concierge, the resort has eliminated the need for printed materials, aligning with its commitment to reducing environmental impact. “No printed information, no menus—everything is digital. It is eco-friendly, cost-reducing, and so easy to change and modify,” Mr. Pejcinovic notes, highlighting the hotel’s dedication to sustainable practices.
The resort’s approach to sustainability is not just about minimizing waste; it’s about adapting to the evolving needs of guests while ensuring that luxury and responsibility go hand in hand. With features like the Virtual Concierge and a focus on dynamic communication, Mövenpick Fruske Terme is redefining the guest experience in Serbia.
A New Standard in Serbian Hospitality
Mövenpick Resort and Spa Fruske Terme is setting a new standard in the Serbian hospitality industry, seamlessly blending luxury, technology, and sustainability. Whether you’re looking for a tranquil retreat in nature or a sophisticated venue for your next conference, this resort offers an unparalleled experience that reflects the future of modern hospitality.
As the global hospitality landscape continues to evolve, Mövenpick Fruske Terme stands as a testament to how hotels can successfully adapt to changing guest expectations while maintaining a commitment to sustainability and excellence.
