Hotel automation works both – for the guests and the hotel management and it’s good to mention that it is not about replacing human employees.
As the global hospitality market becomes more digitally driven, guests’ expectations are shifting. Implementing intelligent set of solutions – digital check-in, keyless or mobile phone room entry and virtual concierge services is just the beginning of this new trend.
Hotel automation works both – for the guests and the hotel management and it’s good to mention that it is not about replacing human employees.
Virtual Concierge is not the threat but the solution. Its implementation can solve the problem of lack of human power in hospitality. Automating processes, on the other hand, will allow team members to save valuable time and focus on creative and fulfilling tasks.
The Robot Service
If you call room service for a toothbrush or a midnight snack at some hotels, you may be in for a real treat. Instead of a knock on the door from room service waiter, you’ll be greeted by a robotic delivery attendant.
Seeing such a robot in actions is impressive and most of the guests are really influenced by the robot. The social media engagement becomes even higher with sharing the experience with the robot standing in front of their hotel room.
Robots can navigate between floors, operate elevators, and communicate with guests via a digital touch screen on their “faces”. The system allows staff to deploy a robot to deliver towels, amenities or room service at the touch of a button instead of performing these tasks themselves. In this case guests can place their order 24/7 using QR fox example.
Automating processes frees hotel staff to focus on more complex problems, allows hospitality owners to scale back on human costs, increases efficiency and accuracy of deliveries, and streamlines back of house procedures.
Aside from the obvious novelty factor of robotic room service, robots represent a unique evolution in the service industry.
The impact of robotic delivery is still unclear, but its potential to disrupt the hospitality industry is evident. In many countries, the presence of robots or automated hotel functions are still a symbol of luxury, not a must have solution for efficiency.
However, some industry leaders express their concerns that with robots, guests don’t get personalized services, which are the touches that people still want when booking a hotel.
So, the next time you call room service, imagine what it would be like to be greeted by a robot rather than your favorite staff.